Meet Shell Roth
Shell guides organizations in transforming their business practices to foster inclusivity and belonging for marginalized people. As a speaker, author and social media entrepreneur, Shell has earned the trust of hundreds of organizations to develop innovative solutions to workplace challenges and incorporate those solutions into action.
With two decades of training businesses on the power of social media marketing, Shell now works with companies on creating inclusive policies and practices.
Offering educational programs on understanding gender nonbinary folks and how to incorporate gender neutral language, Shell assists in building welcoming environments. Shell’s training and speaking engagements guide companies on implementing inclusive practices for both employees and customers.
Shell inspires audiences by sharing their lived experience as a gender nonbinary person and an ally for all marginalized people, while offering strategies to improve bottom line results.
Shell’s 4th book, Don’t Call me Ma’am, shares the personal story of growing up with gender dysphoria and not understanding why “there’s something wrong here” constantly ran through their brain. The unique and valuable insights Shell brings to business leaders and organizations is changing both the attitudes of the workplace and the bottom-line profits of organizations where the value of inclusion, equity and diversity is embraced.
With their 5th book, A Field Guide to Gender-Neutral Language, for Business, Families & Allies, Shell provides a resource for organizations, families and allies looking to incorporate gender-inclusive language and practices into everyday living. The book explains, in simple terms, basic gender expansive vocabulary and includes recommended approaches that recognize, honor and respect the individuality of every person. Whether you are welcoming a gender expansive employee into your company, seeking to improve your companies bottom line or embracing a family member on the gender spectrum, this book will help guide your efforts.
Profits from training and speaking engagements plus Shell’s book sales are donated to a Houston based nonprofit supporting education and LBBTQ+ homeless youth.
About Shell's books
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Shell and Cara enjoy traveling the world and exploring different cultures and nature’s bounty. Cara is a foodie, and Shell just follows along from their home in Houston, TX.
Shell’s Corgi dog and Springboard’s VP of Morale, Buddy, is a constant source of unconditional love and inspiration. Buddy is featured in many Springboard videos and social media posts.